Ciencias de la comunicación

TikTok Extends Gen AI Tools to WPP Open, Adobe Express

TikTok has unveiled a slate of AI tools designed to automate creative production. They’ll not only live natively on TikTok but will also be integrated within Adobe Express and WPP Open for marketers’ use. TikTok has unveiled a slate of AI tools designed to automate creative production. They’ll not only live natively on TikTok but will […]

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Havas Puts Neurodivergent Creatives Center Stage at Cannes Lions

Havas launched its “Beyond the Brief” campaign at Cannes Lions to champion neurodivergent creativity and push for systemic change across the ad industry.Havas launched its “Beyond the Brief” campaign at Cannes Lions to champion neurodivergent creativity and push for systemic change across the ad industry. Read More

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LIVE from Cannes 2025

ADWEEK’s real-time coverage of Cannes Lions. We’re bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.ADWEEK’s real-time coverage of Cannes Lions. We’re bringing you breaking news, standout campaigns, industry insights, and exclusive

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WBD and TNT Sports Are ‘Virtually’ Sold Out of FIFA Club World Cup Ads

WBD and TNT Sports are “virtually” sold out of FIFA Club World Cup ads as deal with DAZN gave buyers options for 24 broadcasts on TNT, TBS, and TruTV and additional coverage through Bleacher Report.WBD and TNT Sports are “virtually” sold out of FIFA Club World Cup ads as deal with DAZN gave buyers options

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Heading Into Cannes, Retail Media Faces a Reckoning

Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This […]Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was

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