Ciencias de la comunicación

The Publicis agency’s appointment marks the end of the coffee brand’s almost two-decade relationship with McCann.The Publicis agency’s appointment marks the end of the coffee brand’s almost two-decade relationship with McCann. Read More

Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans.Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans. Read More

Disney campaign showcases series such as Hannah Montana, Lizzie McGuire, and The Golden Girls.Disney campaign showcases series such as Hannah Montana, Lizzie McGuire, and The Golden Girls. Read More

OpenAI hired Simo to lead applications in March.OpenAI hired Simo to lead applications in March. Read More

Droga assumed the CEO role in 2021 after selling Droga5 to Accenture in 2019.Droga assumed the CEO role in 2021 after selling Droga5 to Accenture in 2019. Read More

Celebrating teams that execute sharp business strategies and bring iconic brands and resonant campaigns to life.Celebrating teams that execute sharp business strategies and bring iconic brands and resonant campaigns to life. Read More

‘Bags Fly Free’ was a promise, a differentiator, and even part of the brand.’Bags Fly Free’ was a promise, a differentiator, and even part of the brand. Read More