Ciencias de la comunicación

Warby Parker’s longtime chief marketing officer (CMO) Lori Krauss quietly stepped down from her role April, the brand confirmed to ADWEEK. Since then, the direct-to-consumer (DTC) eyewear brand’s marketing has […]Warby Parker’s longtime chief marketing officer (CMO) Lori Krauss quietly stepped down from her role April, the brand confirmed to ADWEEK. Since then, the direct-to-consumer

NBCU is looking for $8 million for a Super Bowl ad after initially asking for $7 million.NBCU is looking for $8 million for a Super Bowl ad after initially asking for $7 million. Read More

Sponsoring a Formula One (F1) racing team is a costly endeavor.  Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from $500,000 to $70 million to […]Sponsoring a Formula One (F1) racing team is a costly endeavor.  Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from

The soft drink is courting Gen Z’s taste preferences.The soft drink is courting Gen Z’s taste preferences. Read More

In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a shopping rewards platform, is uniquely poised to provide brands with more reach and measurability with consumers.In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a

Snap is building out its North America sales division with three new hires as it looks to expand its advertising business.Snap is building out its North America sales division with three new hires as it looks to expand its advertising business. Read More

Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content. Read More

In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape.In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape. Read More