Ciencias de la comunicación

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential. Read More

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities Read More »

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Amazon’s AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.Amazon’s AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable. Read More

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities Read More »

How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy

At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the

How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy Read More »