Ciencias de la comunicación

iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to

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StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads

The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad businessThe move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business Read More

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This Is How You, Yes YOU, Can Finally Get Started With Social Media Video

We need more journalists producing great social media videos. Good news: You only need your smartphone and to follow a few easy steps. I always thought I was too late for social media. I’m a science journalist by training, a news anchor, a documentary producer. For many years, I worked for the biggest public and

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The Festival That Creativity Built Leaves Too Many of Its Builders Outside

The risk isn’t that tech ruins Cannes, it’s that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work.The risk isn’t that tech ruins Cannes, it’s that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work. Read

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Rembrand Rebuilt Spaceback to Turn Social Posts into AI-Powered Ads 

After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads  Read More

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