Ciencias de la comunicación

The partnership will have ripple effects across the CTV ecosystem, affecting adtech companies, competitors, and certain brands.The partnership will have ripple effects across the CTV ecosystem, affecting adtech companies, competitors, and certain brands. Read More

Introducción: La colaboración o emplazamiento de marcas en contenidos audiovisuales y la contratación de celebridades (influencers) como prescriptores no son técnicas nuevas, pero han obtenido un nuevo impulso en la sociedad digital y especialmente en ámbitos restringidos a la publicidad convencional. Analizamos la presencia de marcas de moda como colaboradoras de La Revuelta, uno de

Chris Wade, WPP’s longtime head of communications and corporate affairs, is leaving the holding company after 13 years.Chris Wade, WPP’s longtime head of communications and corporate affairs, is leaving the holding company after 13 years. Read More

People are watching, young people especially. They’re waiting for leaders to lead.People are watching, young people especially. They’re waiting for leaders to lead. Read More

CMO Kimberly Paige on how the network is pioneering change through content, culture, and community.CMO Kimberly Paige on how the network is pioneering change through content, culture, and community. Read More

Stiffening competition and economic uncertainty make the pitch a tough sell.Stiffening competition and economic uncertainty make the pitch a tough sell. Read More

Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022.Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. Read More