Ciencias de la comunicación

The largest share of money now goes to paid media.The largest share of money now goes to paid media. Read More

The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation. Read More

Introducción: El nuevo paradigma audiovisual, marcado por un consumo flexible, amplio catálogo y una audiencia participativa, incrementa el interés de la televisión lineal por conectar con los jóvenes. Para ello, los canales gestionan plataformas de contenido especializadas. Esta investigación analiza Mtmad, Playz y Flooxer, y las percepciones sobre ellas. Los objetivos específicos son examinar los

One big reason this happens is the knee-jerk dismissal of media planning as boring.One big reason this happens is the knee-jerk dismissal of media planning as boring. Read More

Introducción. La implantación de la figura de las editoras de igualdad o género en ocho redacciones españolas pretende evidenciar la rendición de cuentas de estos medios sobre la perspectiva de género en sus contenidos y enfoques. El objetivo de esta investigación es analizar el grado de conocimiento y apoyo a este nuevo cargo empresarial por

He started his Denver career in 1982 after working at ESPN in Bristol, Connecticut.He started his Denver career in 1982 after working at ESPN in Bristol, Connecticut. Read More

Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that “about 40% to 45% of our entire workforce” will be impacted as part of a sweeping organizational restructure, according to a recording of an all-hands obtained by ADWEEK.Sharb Farjami, CEO of GroupM North America, told employees during a

Hannon joins Sinclair from TelevisaUnivisionHannon joins Sinclair from TelevisaUnivision Read More

“I went down like a ton of bricks,” Kriski recalled after suffering a stroke in May 2024.“I went down like a ton of bricks,” Kriski recalled after suffering a stroke in May 2024. Read More