Ciencias de la comunicación

Sección: Artí­culos Categorías: Comunicación Palabras clave: Teoría de la riqueza de los medios, e-mail, canal, tecnología digital En la era digital actual, el correo electrónico ha mantenido su relevancia como medio de comunicación institucional a pesar de la aparición de tecnologías más avanzadas. Este artículo revisa críticamente su papel bajo el marco de la Teoría

The divide between Michael Kassan’s previous firm MediaLink and his new baby 3C Ventures seemed especially stark at this year’s Cannes.The divide between Michael Kassan’s previous firm MediaLink and his new baby 3C Ventures seemed especially stark at this year’s Cannes. Read More

This post was created in partnership with Monks Marketing costs are rising at the same time as AI’s capabilities. No one wants AI to take over their creative roles, but […]This post was created in partnership with Monks Marketing costs are rising at the same time as AI’s capabilities. No one wants AI to take

This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, have traditionally competed for C-suite love, attention, and budget. But unifying these two […]This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, have traditionally competed for C-suite love, attention, and

This post was created in partnership with Sparks Key takeaways A clever ad can make an impression, but a powerful brand experience creates a memory. It’s that memory that builds […]This post was created in partnership with Sparks Key takeaways A clever ad can make an impression, but a powerful brand experience creates a memory.

This post was created in partnership with LTX Studio As the digital media landscape is increasingly reshaped by AI, marketing and advertising teams are grappling with how to best utilize […]This post was created in partnership with LTX Studio As the digital media landscape is increasingly reshaped by AI, marketing and advertising teams are grappling

The new Dentsu North America CEO caught up with ADWEEK in Cannes during her first week on the job.The new Dentsu North America CEO caught up with ADWEEK in Cannes during her first week on the job. Read More

He comes to WLWT from WRAL in Raleigh, North Carolina where he was the nightside lead reporter.He comes to WLWT from WRAL in Raleigh, North Carolina where he was the nightside lead reporter. Read More