The AI tool brings the best of ADWEEK content to festival attendees—and those at home.The AI tool brings the best of ADWEEK content to festival attendees—and those at home. Read More
Meet Your Cannes Companion: ADWEEK Launches AI Agent for the Festival Read More »
In this episode of Adspeak, we look back at Mark Read’s seven-year tenure as WPP CEO and the potential candidates who could step into his shoes.In this episode of Adspeak, we look back at Mark Read’s seven-year tenure as WPP CEO and the potential candidates who could step into his shoes. Read More
Mark Read’s Legacy and WPP’s Next CEO Read More »
E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with “color e.l.f.nalysis” on Pinterest.E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with “color e.l.f.nalysis” on Pinterest. Read More
E.l.f. Cosmetics and Pinterest Launch Personalized Beauty Tool Based on Color Analysis Read More »
The Trade Desk is partnering with AI startup Rembrand to bring virtual product placement to its platform, expanding its creative capabilities as competition from Amazon and Viant intensifies.The Trade Desk is partnering with AI startup Rembrand to bring virtual product placement to its platform, expanding its creative capabilities as competition from Amazon and Viant intensifies. Read
Advertisers Can Buy Product Placement Ads Through The Trade Desk Read More »
The new features include the ability to transform still images into video.The new features include the ability to transform still images into video. Read More
Meta’s Advantage+ Adds Gen AI Tools for Advertisers and Agencies Read More »
Criteo today announced that advertisers can buy retail media display ads programmatically through its platform.Criteo today announced that advertisers can buy retail media display ads programmatically through its platform. Read More
Criteo Is Going After Google With a New Way To Buy Retail Media Programmatically Read More »
La investigación aborda la evolución de los hábitos de consumo de las revistas juveniles españolas dirigidas a las generaciones milenial, centenial y Alfa. En este estudio se considera que la adolescencia empieza a los 12 años. El artículo analiza lo sucedido en la adolescencia durante 30 años, desde 1993 hasta 2023. Se plantean tres objetivos
La sostenibilidad es clave en la comunicación empresarial, ya que permite a las compañías demostrar su compromiso con desafíos globales como la crisis climática o la desigualdad social, a la vez que se presentan alineadas con los Objetivos de Desarrollo Sostenible (ODS). Este enfoque contribuye a fortalecer su reputación, por lo que las compañías compiten
En este ensayo se valora el papel que desempeñaron los medios de comunicación como servicio público durante el episodio de precipitaciones e inundaciones extremas ocurrido el 29 de octubre de 2024. Se examinan las noticias difundidas desde las 07:00 hasta las 20:11 horas, momento en que la Generalitat Valenciana emitió una alerta oficial a la
La lucha contra el cambio climático se ha convertido en una de las cuestiones principales del debate público en los últimos años. En este contexto, diversos actores pugnan por condicionar la formación de la opinión pública. Entre ellos, sobresalen los influencers que actúan en las plataformas digitales. Nuestro objetivo es analizar las características del discurso
