Ciencias de la comunicación

Digitas has created three new C-suite roles—Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer— to guide the agency in an AI-driven future.Digitas has created three new C-suite roles—Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer— to guide the agency in an AI-driven future. Read More

Atlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment.Atlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment. Read More

The cuts represent 3.5% of Paramount’s domestic workforce.The cuts represent 3.5% of Paramount’s domestic workforce. Read More

A recent roundtable highlights the growing pressures on agencies backed by private equity: the challenge of scaling quickly, adapting to financial oversight, and integrating new acquisitions while maintaining creative integrity.A recent roundtable highlights the growing pressures on agencies backed by private equity: the challenge of scaling quickly, adapting to financial oversight, and integrating new acquisitions

Buyers say Snap is “aggressively” pitching incentives to shift budgetsBuyers say Snap is “aggressively” pitching incentives to shift budgets Read More

The campaign features a co-branded, 60-second spot encouraging acts of kindnessThe campaign features a co-branded, 60-second spot encouraging acts of kindness Read More