Ciencias de la comunicación

Paramount has been utilizing more intimate upfront events since 2023.Paramount has been utilizing more intimate upfront events since 2023. Read More

The seasoned marketer will serve as the household goods company’s ‘customer Czar.’The seasoned marketer will serve as the household goods company’s ‘customer Czar.’ Read More

Introducción: Los smartphones se han convertido en herramientas versátiles para muchos comunicadores audiovisuales debido a su accesibilidad, practicidad y precios; también por las posibilidades técnicas y estéticas que brindan. La presente investigación busca contribuir al entendimiento de las prácticas en la  realización audiovisual con estos dispositivos en cuatro países de América Latina. Metodología: Para el

In today’s marketplace, pricing is far more than a number. It’s a brand signal.In today’s marketplace, pricing is far more than a number. It’s a brand signal. Read More

Major holding companies are bracing for the potential impact of new tariffs, with leaders from WPP and Omnicom directly acknowledging growing uncertainty, while IPG and Publicis emphasized broader macroeconomic volatility without specifically citing tariffs.Major holding companies are bracing for the potential impact of new tariffs, with leaders from WPP and Omnicom directly acknowledging growing uncertainty,

Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech to sell in-store ads. Grocery […]Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech

OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year. Read More