Ciencias de la comunicación

Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do

ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store. Read More

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Havas Acquires Youth Culture Agency Archrival to Expand Play in North America

Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival. Read More

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‘60 Minutes’ Veterans Come to the Program’s Defense

After CBS News fired the leadership and several correspondents of the flagship U.S. news program “60 Minutes,” I co-wrote an open letter to David Ellison, CEO of CBS’ parent company Paramount-Skydance, arguing that “the wholesale dismissal of editorial management, without a public pledge to maintain the values, standards, and traditions of this program, puts the

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Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent

While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth

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