Ciencias de la comunicación

It may be physically possible to listen to 12 straight hours of the Meow Mix jingle, but is it psychically advisable? Depends on how much you love your kitteh. The legacy cat food brand, partnering with agency Leo Burnett Toronto, has launched a diabolical stunt to give away kibble via a pre-roll ad that runs…It

Epic Games’ Unreal Fest Seattle keynote concluded, celebrating the developer and creator ecosysteEpic Games’ Unreal Fest Seattle keynote concluded, celebrating the developer and creator ecosyste Read More

Though there’s evidence that dating apps are turning off younger users, that hasn’t stopped new brands from entering the game. Amid an era of “dating app fatigue,” a wave of challengers are targeting Gen Z and Millennial users with promises to help solve toxic dating behaviors or facilitate alternative relationship models. Some say they’re not…Though

It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and…It

Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea–at least not since the days of chugging them post-hangover in college. But recently, I saw a story on the Today Show where the founder, Don Vultaggio,…Sitting

A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being “cool as a cucumber.” Dr. Rick will do no such thing. The longtime spokesman for Progressive Insurance, played by actor-comedian Bill Glass, takes a seat today opposite…A

Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads–a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses. Valentino had been executive vice president of client and addressable sales and solutions at Disney since April 2019,…Best