Ciencias de la comunicación

We Are Social Acquires HELO to Bolster AI-Powered Creative and Production

We Are Social has acquired creative production studio HELO, integrating it into its Narrative division to expand AI, experiential, and social-first campaign capabilities across North America.We Are Social has acquired creative production studio HELO, integrating it into its Narrative division to expand AI, experiential, and social-first campaign capabilities across North America. Read More

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Journalist and Author Mónica Guzmán on Leading with Curiosity

Journalist and author Mónica Guzmán, a 2016 Nieman Fellow, believes trust can’t be formed by one side demonizing the other. But that’s often what those on either side of the political divide try to do, whether it’s a family debating at the dinner table, talking heads sparring on TV, or partisan media outlets disparaging a

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Thursday, April 17 Evening Cable News Ratings: The Five and Rachel Maddow Continue to Lead Their Respective Networks

Both shows repeated as the most-watched programs on Fox News and MSNBC, respectively.Both shows repeated as the most-watched programs on Fox News and MSNBC, respectively. Read More

Thursday, April 17 Evening Cable News Ratings: The Five and Rachel Maddow Continue to Lead Their Respective Networks Read More »

De la frecuencia al algoritmo: implementación de IA en las emisoras de radio de España

Introducción: El sector radiofónico español se adentra en un proceso de reconfiguración estratégica en el que la inteligencia artificial comienza a redefinir cómo se producen, distribuyen y consumen sus contenidos, derribando los límites tradicionales y perfilando la radio como un medio más dinámico, interactivo y participativo. Este estudio analiza pormenorizadamente las estrategias de implementación de

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Private Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad Network GSTV

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount. Read More

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