Ciencias de la comunicación

Saucony’s New CMO Says Understanding Culture is Key To Lifestyle Push

Where competitors like Asics and New Balance have found success in striking a balance between their performance wear and streetwear offerings, Saucony is finding its footing with the latter, under the direction of new global chief marketing officer (CMO) Joy Allen-Altimare. Since joining the 126 year-old footwear brand in June, Allen-Altimare has forged partnerships that…Where […]

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Olivia Nuzzi to Exit NY Mag Amid RFK Jr. Scandal

The saga of Olivia Nuzzi, Robert F. Kennedy Jr., and New York magazine has come to an end. (TVNewser) Nuzzi is exiting the publication just weeks after revelations that she had a personal relationship with Kennedy, who she profiled for the magazine. (Vanity Fair) Nuzzi’s departure comes one month after a bombshell report in Oliver…The

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News Corp. Sues Perplexity for Ripping off WSJ, NY Post

News Corp., parent company of media outlets like The Wall Street Journal and the New York Post, is suing artificial intelligence search engine Perplexity for infringing copyrighted content. (The Verge) In a lawsuit filed in New York Monday, the media organization claimed that Perplexity engages in copyright violations on a “grand scale,” simultaneously duplicating and…News

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Interpublic Reports 2.9% Revenue Drop in Q3, Trailing Peers

The numbers Interpublic Group (IPG)’s third quarter net revenue decreased by 2.9% to $2.24 billion, while organic growth was flat year on year. For the first nine months of the year, net revenue was down 0.9% to $6.75 billion, with organic growth of 1%. Its performance trails peers Publicis and Omnicom, which last week reported…The

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Hugh Hefner’s Son Offers to Buy Playboy Brand for $100M

The youngest son of late Playboy founder Hugh Hefner wants to buy back his father’s storied franchise. Cooper Hefner submitted an offer Monday along with a group of investors to buy the Playboy brand from Playboy Group for $100 million, according to Hefner and a deal proposal viewed by The Wall Street Journal. (WSJ)The youngest

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Chick-fil-A’s Play App Will Launch Nov. 18

Chick-fil-A isn’t chickening out when it comes to jumping headfirst into the entertainment world. The restaurant chain announced Monday that it will launch the Chick-fil-A Play application Nov. 18 (ADWEEK)Chick-fil-A isn’t chickening out when it comes to jumping headfirst into the entertainment world. The restaurant chain announced Monday that it will launch the Chick-fil-A Play

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