The youngest son of late Playboy founder Hugh Hefner wants to buy back his father’s storied franchise. Cooper Hefner submitted an offer Monday along with a group of investors to buy the Playboy brand from Playboy Group for $100 million, according to Hefner and a deal proposal viewed by The Wall Street Journal. (WSJ)The youngest son of late Playboy founder Hugh Hefner wants to buy back his father’s storied franchise. Cooper Hefner submitted an offer Monday along with a group of investors to buy the Playboy brand from Playboy Group for $100 million, according to Hefner and a deal proposal viewed by The Wall Street Journal. (WSJ) Read More