Ciencias de la comunicación

A mother and daughter reunion was only a motion away for Kellyanne Conway and Claudia Conway on Thursday. The 19-year-old TikTok influencer–and Kamala Harris voter–appeared on her Donald Trump supporting mom’s Fox Nation series Here’s the Deal with Kellyanne for an across the aisle talk about the presidential election, the political leanings of Gen-Z and…A […]

The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in Wilmington, DE, the network announced that a settlement had been reached in the case. “Newsmax is pleased to announce it has resolved the litigation brought…The

Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Mauro Porcini, svp and chief design officer at PepsiCo, to discuss the vital role of design in corporate innovation. Porcini shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance…Welcome

In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital relationships shaping retail media. Reflecting on notable guests like Casey Hamlyn, Sean Muller, Sherry Smith, and partners from Google and Criteo, they explore recurring themes…In

Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped in $19 billion of that total (up 7%), largely driven by its push into generative artificial intelligence. Gen AI accounted for $3 billion of the parent company’s…Global

The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track. For singer-songwriter Eric…The

It’s time to strap on your Ugg boots and download Charlie’s Angels: Full Throttle because you’re about to take a Wayback Machine ride to 2003. That’s when a little series called Punk’d premiered on MTV and made cable television safe for the art and science of celebrity pranking. But to get a peek at the…It’s

Pluto TV is launching a new marketing campaign, with the first spot premiering during today’s Thursday Night Football game between the New York Giants and Dallas Cowboys. The spot builds on the popular “Couch Potato Farms” campaign, which debuted during Super Bowl LVIII. The campaign helped increase awareness for Pluto TV by nearly 15% year-on-year,…Pluto

The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week’s new moves. BarkleyOKRP The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. The assignment includes a fully integrated marketing approach for pork, tapping…The

Millennial-made dating app Tinder is on a mission to win over Gen Z–and it’s employing AI to help with the task. That means identifying the brand’s “core truths” while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. “We’ve been on a bit of a journey to reclaim our…Millennial-made