Ciencias de la comunicación

Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the shelf. This harsh reality has fueled explosion in both the number of retail media networks and their expectations for ad sales growth. Retailers essentially have two avenues for driving ad revenue. The first is owned…Retail […]

As Fox’s audience continues to grow, so does its ad sales team. On the coattails of Fox’s recent viewership and revenue success, which includes everything from breaking the ad sales record for Super Bowl 59–the most-watched Super Bowl of all time–to the company recently seeing a 20% bump year over year in quarterly revenue, the…As

Political news publisher Politico unveiled a new artificial intelligence tool on Monday, the Policy Intelligence Assistant, that lets Politico Pro subscribers instantly generate detailed policy reports using data pulled exclusively from Politico reporting and analysis. “While there are a lot of AI chatbots out there, this is not that,” said Rachel Loeffler, executive vice president…Political

Google has been pushing back on its ruling as a search monopoly, making its case directly to the Trump administration, arguing that a forced sale of Chrome–one of the Justice Department’s most disruptive proposed remedies–poses national security risks, Bloomberg first reported. A Google spokesperson told ADWEKK, “We routinely meet with regulators, including with the DOJ,…Google

Melvin Robert will join Los Angeles Nexstar owned station KTLA as entertainment anchor and reporter the week of March 17. Robert will fill the empty slot left by the late Sam Rubin, who died last May. Robert was most recently the senior correspondent and weekend co-host of EXTRA and anchor of Good Day LA for…Melvin

Tom Llamas has been named the next anchor and managing editor of NBC Nightly News, beginning this summer. He takes over for Lester Holt. Llamas will also continue anchoring Top Story with Tom Llamas on NBC News NOW each weeknight. “Tom has the winning combination of journalistic excellence, passionate storytelling and unyielding integrity–all characteristics that…Tom

President Donald Trump’s joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred between 9:45 to 10:00 p.m. when an average of 37.9 million viewers tuned…President

As President Donald Trump’s promised tariffs on China, Mexico, and Canada become a reality, brands are anticipating that they will charge higher prices to pay for the trade war. Public company CEOs are getting prodded for answers from investors about the impact of tariffs on their businesses. ADWEEK pulled together recent earnings reports and news…As

NBC News announced on Thursday that Tom Llamas will succeed Lester Holt as NBC Nightly News anchor and managing editor, beginning this summer. Llamas will continue to anchor his weeknight NBC News Now program Top Story with Tom Llamas. “Anchoring NBC Nightly News is a profound honor and one that carries tremendous responsibility. I look…NBC

Google is testing a new AI Mode for Search, it said Wednesday. The experimental program generates an entire page of AI-powered results in response to user queries. Unlike Google’s existing AI Overviews, which surface a single AI-generated answer at the top of a user’s search results, AI Mode is designed to handle more complex, multi-step…Google