Ciencias de la comunicación

With player and team content increasingly comprising some of the best sports marketing options that leagues and their brand partners can ask for, media platform ScorePlay is courting as many teammates as it can get. ScorePlay is an AI-powered platform that automatically tags and organizes content, making it easier to send to media partners for…With […]

Last month, Jennifer Mobilia sued Nexstar owned Erie station WJET claiming she was paid less than her male counterparts. Parent company Nexstar Media Inc., denies the claim and wants a judge to dismiss the discrimination lawsuit. “At all times,” according to a legal answer Nexstar filed in court, the company’s employment decisions concerning Mobilia “were…Last

Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the report, titled “Ahead of the Curve: Leveraging CTV to Achieve Reach & Deliver Performance,” Samsung Ads spoke with brand and agency experts to…Though

Moderne announced it has closed $30 million in Series B funding led by Acrew Capital with particiModerne announced it has closed $30 million in Series B funding led by Acrew Capital with partici Read More

Pinkfish AI launched a platform that radically changes how enterprises create and manage automatiPinkfish AI launched a platform that radically changes how enterprises create and manage automati Read More

Lili Zheng and Neil Fischer have joined NBC owned Philadelphia station WCAU as full-time, general assignment reporters. Zheng started on March 3 as a weekend reporter. Fischer has been working as a freelancer at the stations since August 2024, can be seen reporting weekend mornings and some weekdays. “We are pleased to have Lili and…Lili

KENS San Antonio anchor Clarke Finney Romo suffered a hypoxic brain injury more than a year ago. In January 2024, she told viewers her injury meant that she had to “relearn everything.” She recently updated her health status by posting about her progress on social media. “Hey everyone I just wanted to let you know…KENS

NVE Experience Agency named Megan Barron chief operating officer, a new role at the experiential agency which also encompasses leading innovation. Barron joins from Interpublic Group-owned agency Jack Morton Worldwide, where she spent 9 years, most recently as svp and GM of its West Coast operations and innovation lead for the U.S. While there, she…NVE

The presidential election had a clear winner: Donald Trump. But Kamala Harris wasn’t the only loser. There was another campaign fatality eulogized by the press: fact-checking.  “Last Stand of the Pinocchio,” read a Slate headline on election eve. “It’s time to abandon the foremost symbol of journalistic impotence in the Trump era.”  Having run out

Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver “personalized messaging at scale.” Founded in 2006, Lotame collects, organizes,…Publicis