Ciencias de la comunicación

Google will “explore bringing ads into” its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren’t yet available in AI Mode, Google said it will “leverage learnings” from ads products built…Google […]

Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy’s case, the company has drafted 128 basketball players from every team in the men’s and women’s tournament to fill its March Madness name, image, and likeness (NIL) sponsorship roster and…Since

Fox News saw over 10 million total viewers during President Donald Trump’s joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million total viewers between 11 and 11:15 p.m. ET, which included the start of the Democratic response. CNN’s total viewer audience fell just short of…Fox

NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday’s edition of On Balance with Leland Vittert. Cillizza was most recently a political contributor at Scripps News and previously was known for The Point with Chris Cillizza newsletter and podcast during…NewsNation

Anyone familiar with the world of retail understands that change is constant. In today’s commerce landscape, the Robinson-Patman Act (RPA), also known as the Anti-Price Discrimination Act, has been largely dormant–private enforcement has been limited, and the government has not pursued an RPA case since 2000. However, this may soon change: Several FTC commissioners have…Anyone

David’s Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. “Today marks a significant milestone for both David’s Bridal and my career!” she wrote. “I am honored to share that I will be stepping into the role of CEO at David’s Bridal during…David’s

Longtime executive Duff Stewart will step down as chief executive (CEO) of GSD&M after 35 years at the agency, handing the reins to president Lee Newman, ADWEEK can exclusively share. Stewart will transition into a chairman role at the Austin, TX-based full-service agency, which is owned by Omnicom Group. Stewart has spent most of his…Longtime

Last month, Jennifer Mobilia sued Nexstar owned Erie station WJET claiming she was paid less than her male counterparts. Parent company Nexstar Media Inc., denies the claim and wants a judge to dismiss the discrimination lawsuit. “At all times,” according to a legal answer Nexstar filed in court, the company’s employment decisions concerning Mobilia “were…Last

With player and team content increasingly comprising some of the best sports marketing options that leagues and their brand partners can ask for, media platform ScorePlay is courting as many teammates as it can get. ScorePlay is an AI-powered platform that automatically tags and organizes content, making it easier to send to media partners for…With

Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the report, titled “Ahead of the Curve: Leveraging CTV to Achieve Reach & Deliver Performance,” Samsung Ads spoke with brand and agency experts to…Though