Ciencias de la comunicación

Introducción: El sector radiofónico español se adentra en un proceso de reconfiguración estratégica en el que la inteligencia artificial comienza a redefinir cómo se producen, distribuyen y consumen sus contenidos, derribando los límites tradicionales y perfilando la radio como un medio más dinámico, interactivo y participativo. Este estudio analiza pormenorizadamente las estrategias de implementación de

ADWEEK’s podcast goes behind our biggest stories.ADWEEK’s podcast goes behind our biggest stories. Read More

The Wendy’s-Katy Perry feud is just the latest in two decades of apologies—and no lessons learned.The Wendy’s-Katy Perry feud is just the latest in two decades of apologies—and no lessons learned. Read More

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount. Read More

The tech giant is racing against other social platforms, DSPs, and CTV players.The tech giant is racing against other social platforms, DSPs, and CTV players. Read More

The American Marketing Association New York will honor seven influential leaders from across industries—including the NFL, e.l.f. Beauty, Accenture, and DDB—in its 2025 Marketing Hall of Fame.The American Marketing Association New York will honor seven influential leaders from across industries—including the NFL, e.l.f. Beauty, Accenture, and DDB—in its 2025 Marketing Hall of Fame. Read More

Revry’s new head of marketing will spearhead strategies to broaden the streaming network’s reach and engagement.Revry’s new head of marketing will spearhead strategies to broaden the streaming network’s reach and engagement. Read More