Ciencias de la comunicación

Aflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35 Years

Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant offered him the presidency in 1983, taking that post actually meant a financial step down. “I…Dan […]

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Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show

For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his audience will hear something new: real-time answers verifying claims thanks to AI search engine, Perplexity. This isn’t your typical ad placement. Instead of a scripted endorsement,…For

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Watch the Ads That The Brutalist Director Brady Corbet Made to Get Paid

The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed “The Contextualist,” the latest installment of Bloomberg Media’s “Context Changes Everything” campaign created by agency Wieden+Kennedy New York. Corbet recently revealed on the “WTF…The

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How News Networks Are Embracing the Rise of Video Podcasts

Podcasts have long been a popular news and information source, and the various news networks–along with podcast companies like Wondery–have been steadily building their catalogues to meet the growing demand. However, a shift has emerged in the industry: Listeners also want to watch what they’re listening to, which has resulted in podcasts transitioning from an…Podcasts

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Democratic Senators Sound Alarm Over Musk’s Influence in Pushing Brands Back on X 

As Elon Musk’s influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no coincidence. Sens. Richard Blumenthal (Conn.), Cory Booker (N.J.), Adam Schiff (Calif.), Chris Van Hollen (Md.), and Elizabeth Warren (Mass.) sent a letter to…As

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LiveRamp to Lay Off 5% of Workforce in Restructuring

Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday. “The restructuring,” the company wrote, “is part of a broader strategic reprioritization to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes.”…Adtech

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Wednesday, March 5 Cable Evening News Ratings: The Five Surpasses 5 Million Total Viewers

Fox News’ The Five ascended to new heights on Wednesday evening as cable news’ most-watched program broke crossed 5 million total viewers and 500,000 viewers in the Adults 25-54 demo. The Rachel Maddow Show continues to be MSNBC’s most popular program in both measured categories, while an Anderson Cooper-less AC360 was the most-watched show on…Fox

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WABC Anchor Bill Ritter Stepping Away from Nightside Anchor Desk after More Than 25 Years

Veteran WABC anchor Bill Ritter is stepping away from the nightside anchor desk at the New York ABC owned station. “After more than 25 years anchoring Eyewitness News at 11, Bill Ritter is handing his 11 p.m. seat to Eyewitness News anchor Mike Marza,” the station posted on social media. “But fear not, Bill will…Veteran

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