Ciencias de la comunicación

Netflix Steps Into the Ring With Brand Partners for WWE RAW Live

WWE Monday Night RAW is coming back to Madison Square Garden for the first time in three years–and Netflix will be there live. The streaming giant officially became the new exclusive home of RAW, WWE’s flagship weekly program, beginning this year. And according to Netflix, it has sold out its ad inventory for WWE RAW…WWE […]

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Flau’jae Johnson and Experian Double Team Consumer Debt in March Madness Ads

Flau’jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser–but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She’ll…Flau’jae

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Paramount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit

CBS News’ parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump’s $20 billion lawsuit against the news organization. The president filed the lawsuit in October 2024 accusing CBS News of aligning itself with “partisan and unlawful acts of election and voter interference.” Trump was specifically referring to edits…CBS

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Ticker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are Not the Enemy”

Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association’s 34th annual First Amendment Awards on Thursday night. In his acceptance speech, Yingst thanked the Palestinian journalists reporting on the situation in Gaza, calling them “brave,” and adding: “[They have] risked, and often given their…Top

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Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys

Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with…Hulu

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Pandora en Río: Fiesta y lujo en el Carnaval de Brasil

Pandora, la marca de joyería danesa tuvo un palco exclusivo en el Sambódromo Sapucai y ofreció experiencias únicas a sus invitados en Río de Janeiro. Pandora en Río Por cuarto año consecutivo, Pandora organiza «Pandora en Río», un evento de cuatro días lleno de activaciones y experiencias en la Cidade Maravilhosa. La edición de este

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Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review

The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company’s global business and launched a bespoke team called OpenX to…The

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Why Sensodyne Made a Branded Documentary for Hulu

Trips to the dentist can be stressful under the best of circumstances, whether you’re a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you’re among the 20% of the population who are sensory sensitive or neurodivergent. For those individuals, the lights, noises, and physical…Trips

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