Ciencias de la comunicación

There’s no escaping politics these days, even at the natural foods extravaganza called Expo West, where more than 65,000 people gathered at the Anaheim Convention Center near Los Angeles last week. Expo West, with more than a half-million square feet of real estate and some 3,200 exhibitors, may appear to be a vast sampling extravaganza,…There’s […]

Have you ever watched a show or movie that felt so real you’re still experiencing it after you’ve finished? Paramount’s ad-supported video-on-demand (AVOD) streaming platform Pluto TV wants to capture that feeling in its new “Feel the Free” campaign, which debuted today. The campaign shows how the platform is more than just free TV; it’s…Have

Marshall Keely has announced his departure from WPMT in York, Pennsylvania after four years. “I wanted to extend a big thank you to the team in York and all the folks of South Central Pa. who have been so welcoming. It’s been an honor to serve the community where I went to school and got…Marshall

Donald Trump’s Department of Justice isn’t backing down from its push to break up Google. Despite the tech giant’s efforts last week to persuade officials to drop the idea, the DOJ on Friday still called for Google to divest its popular Chrome browser–and potentially Android–as part of its ongoing search antitrust case. Splitting Google from…Donald

Roku is continuing to build its ads team, adding a new key hire ahead of the upfront. Today, the company announced that Lauren Benedict is joining as vp of global ad sales and partnerships, effective immediately. Benedict is based in New York and reports to Jay Askinasi, svp, head of global media revenue and growth….Roku

WLFI meteorologist Chad Evans has signed off from the Lafayette, Louisiana CBS affiliate. Evans joined WLFI in 2009 and left for another station in 2015. He returned to the station in 2018. “Yes, this is my last night,” Evans told the Journal & Courier on Friday. “I have a couple opportunities with teaching and forecasting…WLFI

A teddy bear is typically a symbol of childhood innocence, comfort, and play. But in a harrowing ad from nonprofit Sandy Hook Promise, the stuffed animal serves as a stark reminder of how the gun violence epidemic is impacting childhoods across the U.S. As the organization’s latest public service announcement (PSA) reminds viewers, teddy bears…A

The merger and acquisition advisory firms JEGI Clarity and Leonis Partners announced a merger on Monday, creating a combined company whose area of expertise includes media, marketing, information, software, fintech, and technology. The newly minted company, which will be called JEGI Clarity Leonis (JCL), will be headquartered in New York, with a presence in London,…The

One of advertising’s most famous mascots, Planters’ Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand’s mascot for over a century, will make his feature film debut in upcoming Netflix movie The Electric State, released on Friday (March 14). Mr. Peanut is a major…One

Interpublic Group (IPG)’s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK. R/GA is not the only agency that has recently sold to PE: last year, Svoboda Capital Partners invested in creative agency Highdive; Keystone Capital…Interpublic