In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them as an afterthought. Today, the sentiment is even more pronounced: 76% feel this way. It’s an odd situation, given the demographic’s growing influence on culture and the economy. The University of Georgia’s Selig Center for…In […]
Why Brands Can No Longer Afford to Ignore Latinx in America Read More »
Lauren “Lo” Bosworth might have become a household name thanks to appearing on reality TV shows The Hills and Laguna Beach, but her decision to found wellness brand Love Wellness in 2016 stems from wanting to prove that she was more than a TV star. “Growing up in the entertainment industry can create a lot…Lauren
Lo Bosworth’s Reality TV Trauma Sparked Her Entrepreneurial Journey Read More »
The Today couch will look a little different in 2025. Hoda Kotb revealed on air Thursday morning that she’ll be leaving NBC News’ flagship morning show early next year. “I have some news,” Kotb–who recently celebrated her 60th birthday and her 26th anniversary at NBC–told the Today crew at the top her announcement. “This is…The
Watch Hoda Kotb Announce Her Today Departure Read More »
Joaquin Duro has been named executive vice president of sports for NBCUniversal Telemundo Enterprises. Duro takes over for Eli Velazquez, who is leaving the company at the end of the month. Duro will lead Telemundo Deportes, the network’s sports division, with oversight of sports production, programming, acquisitions, operations, and multiplatform content. He is also responsible…Joaquin
NBCUniversal Telemundo Names Joaquin Duro to Lead Sports Division Read More »
After several years of declining relevance, Chili’s is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK’s Brandweek event in Phoenix, Ariz. “So much of Chili’s popularity…After
Here’s the Marketing Playbook That Put Chili’s Baby Back on the Map Read More »
Food is a key part of any game day party, but Matthew McConaughey has a theory about just how deep that connection goes in an ad kicking off Uber Eats’ NFL campaign. The commercial, created by agency Special U.S. and debuting during Thursday Night Football tonight, shows McConaughey with a football in hand sharing a…Food
Matthew McConaughey Spouts a Conspiracy Theory in Uber Eats’ NFL Ad Read More »
Esta investigación plantea un estudio comparado de seis países del sur de la Unión Europea (Croacia, Eslovenia, España, Grecia, Italia y Portugal) analizando las características sociodemográficas sexo, edad, nivel de estudios e ideología para ver su influencia sobre la confianza en los medios de comunicación y establecer perfiles. A su vez, se propone comprobar si
O Ambiente Digital de Pablo Boczkowski e Eugenia Mitchelstein é uma leitura essencial para quem busca compreender e enfrentar os desafios e oportunidades que a digitalização apresenta para a comunicação humana. Ao fornecer uma visão abrangente e crítica do impacto da tecnologia na sociedade contemporânea, este livro contribui significativamente para o desenvolvimento das ciências da
José Luis Martínez Albertos (Vigo, 1930) nació justo el año en que Manuel Graña publicó sus memorables Ejercicios y orientaciones de Periodismo. Algo se veía venir. Durante el bachillerato (que constaba entonces de siete cursos), fue corresponsal del diario Baleares. Al acabar la carrera de Derecho, Martínez Albertos viaja a Madrid y se matricula en
