Ciencias de la comunicación

In today’s ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and Gen Alpha, others still have a core audience of older consumers to cater to. Teton Ridge chief executive officer (CEO), Deirdre Lester, and Gamefam’s chief business…In […]

Asics enlisted Succession actor Brian Cox for its new campaign urging employees to incorporate movement into the work day to improve their mental health. In “The Desk Break,” created by agency Golin, Cox portrays a mean boss, a personality similar to his Succession character. For the Asics spot, he says that the “deadliest thing in…Asics

When it comes to the future of entertainment, brands are everything–Hollywood’s just Ken. Greta Gerwig’s Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the…When

The next wave of Microsoft 365 Copilot is being launched, uniting web, work, and Pages as a new dThe next wave of Microsoft 365 Copilot is being launched, uniting web, work, and Pages as a new d Read More

Did Bret Stephens manifest this? When MSNBC’s Stephanie Ruhle appeared alongside The New York Times opinion columnist on Real Time with Bill Maher last week, Stephens suggested that Vice President Kamala Harris swing by The 11th Hour host for an interview during her sprint towards Election Day. “It would be great for her to sit…Did

When the Indiana Fever make you the No. 1 pick in the Women’s National Basketball Association Draft, and you have a Rookie of the Year season, what do you do for an encore? Don’t wait to ask Caitlin Clark that question a year from now. Aliyah Boston is already answering it. The Fever’s top pick…When

This is TVNewser’s basic cable network ranker and cable news report for the week of September 16, 2024. After a historic presidential debate boosted CNN, Fox News, and MSNBC to huge ratings, all three cable news giants fell back to Earth during the week of Sept. 16. Absent an increasingly unlikely rematch between Kamala Harris…This

When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations. But for Siddharth Taparia, CMO at Fortune 200 real estate company JLL, the potential was clear from the start. “I knew gen AI had tremendous potential,” Taparia said during ADWEEK’s Brandweek conference…When

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Tools

More people are turning to social platforms while searching for information on brands or products, and TikTok saw an opportunity for advertisers to take advantage of that trend. The platform cited internal data finding that 57% of its users tap the application’s search functionality, with 23% searching for something within 30 seconds of opening the…More