Independent news publisher 1440 said it surpassed 4 million free subscribers Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. (ADWEEK)Independent news publisher 1440 said it surpassed 4 million free subscribers Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 […]
News Email Startup 1440 Hits 4M Subs, Launches First Web Product Read More »
The Federal Communications Commission proposed a fine of $146,976 against ESPN for six violations of Emergency Alert System rules. The agency cited an ESPN promo for the start of the 2023-24 National Basketball Association season that transmitted emergency signals. Agency rules prohibit such transmissions in the absence of an actual emergency. (Deadline)The Federal Communications Commission
FCC Proposes Fine Against ESPN for Violation of Emergency Alert Rules Read More »
“Curation” has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it’s cracked up to be. (ADWEEK)”Curation” has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it’s cracked up to be. (ADWEEK) Read More
Publishers Skeptical of Adtech’s Latest Buzzword, Curation Read More »
Last September, The Guardian launched a digital European edition to expand its coverage of the continent and deepen its relationship with European audiences. One year in, the effort is paying off. (Nieman Lab)Last September, The Guardian launched a digital European edition to expand its coverage of the continent and deepen its relationship with European audiences.
1 Year in, The Guardian’s European Edition Contributes 15% of Publisher’s Page Views Read More »
Poshmark is the latest retailer to step up its AI game with generative AI-powered visual search to help sellers sell more items faster on the platform. The online fashion resale marketplace is expanding its Posh Lens image search tool–which launched in 2023 and has indexed over 100 million items–with gen AI. This lets sellers snap…Poshmark
Poshmark Takes on Google and TikTok With Gen AI Visual Search Update Read More »
The financial news publisher Bloomberg Media launched a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers’ preferences shift over the weekend. The…The
To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition Read More »
In recent months, we’ve seen headlines filled with major holding companies from WPP to Publicis pouring hundreds of millions of dollars into building their own AI systems. As an agency leader, it would be completely natural to feel the urge to follow suit; if you’re seeing these headlines, you’re likely wondering, “What do these large…In
Foundation Over FOMO: Don’t Rush to Build Your Own AI System Read More »
When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it’s hard to blame the network for encouraging partners to drift into each other’s lanes. Under the “Texas Takeover” banner, ESPN is hosting a college football matchup between the No. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs…When
Why ESPN Threw a Texas-Sized Football Tailgate For Formula 1 In Austin Read More »
The first of Universal Pictures’ two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don’t have to wait until then for swag from the movie thanks to a partnership between Universal Products & Experiences and Target. The retail giant will kick off a national marketing campaign…The
Shopping at Target Is About to Get Wicked Read More »
The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate’s contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total viewers and 1.126 million views in the advertiser-coveted Adults 25-54 demo viewers tuned in to see Harris…The
Nearly 8 Million Viewers Watched Kamala Harris’ Fox News Interview Read More »
