Ciencias de la comunicación

How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy

At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the

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TNT Sports and Its Talent Follow the Inside the NBA Playbook Into the Future

TNT Sports follows Inside the NBA playbook into future coverage as stars like Adam Lefkoe, Lauren Jbara, and Jimmy Rollins stay.TNT Sports follows Inside the NBA playbook into future coverage as stars like Adam Lefkoe, Lauren Jbara, and Jimmy Rollins stay. Read More

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Topsort Drops 3 New AI-Powered Ad Products to Simplify Retail Media Buying

Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The products include a sponsored listing-focused ad exchange called Toppie, a […]Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The products include a sponsored listing-focused

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