Ciencias de la comunicación

Ticker: Watch Kamala Harris’ Interview With Charlamagne tha God

Top of the Ticker: For nearly an hour on Tuesday evening, CNN and MSNBC carried Vice President Kamala Harris’ buzzy interview with popular radio personality Charlamagne tha God. Since it was an audio-only conversation, both networks resorted to creatively displaying an on-air graphic while the interview was rebroadcast on their respective airwaves. The interview took…Top […]

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Overnight Cable News Ratings for Oct. 11-14: The Big Weekend Show Has a Big Weekend

Friday, Oct. 11 Fox finishes in first place across the board, while MSNBC takes second in total day and primetime with total viewers. But CNN takes the No. 2 spot in the primetime demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 215 | CNN: 106 | MSNBC: 113Prime: FNC: 304 | CNN: 128 |…Friday,

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Alexandra Matcham Named VP of Content for NBC Sports Philadelphia

Alexandra Matcham has been named vice president of content for NBC Sports Philadelphia, while Kelsey Lauder was promoted to director of live events production for NBC Sports Philadelphia. Matcham will report to NBCU Local Philadelphia president and general manager Ric Harris starting Monday, October 21. Lauder, who has served as the network’s live events operations…Alexandra

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Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup

The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according to public documents obtained by ADWEEK. His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S….The

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Inside The Pitch Deck Used by Data Validation Firm Truthset to Raise $5M

San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry. The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to…San

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Build a Strong Attribution Strategy to Fight Fragmentation

Today’s average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. If marketers can’t identify which combinations of channels are working or, more importantly, which ones aren’t, effectively prioritizing ad spend…Today’s

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Keke Palmer Becomes Creme of Nature’s First-Ever Chief Brand Officer

Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief brand officer. Creme of Nature–a Black-founded and Black-led brand offering hair products for care, color, and styling, designed specifically for coily, curly, and wavy…Keke

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Bill Lamb Back at WDRB in Louisville After Retiring

Bill Lamb has returned to Louisville Fox affiliate WDRB as general manager and president of the broadcast division of Block Communications. CEO Allan Block re-introduced Lamb to the staff on Monday afternoon. Lamb left Louisville in 2019 to run the Los Angeles Fox owned stations KTTV and KCOP. He stayed for three years before retiring….Bill

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Stephanie Grady Leaving WITI in Milwaukee and Local TV

Stephanie Grady is leaving Milwaukee Fox owned station WITI and local news. Grady said she has launched Influential Athlete LLC, which looks to give female high school and college athletes a strategic roadmap on name, image and likeness (NIL) deals, branding and other career opportunities. She announced the move on social media in September. Grady…Stephanie

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