Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening creators’ public history. With ad spend on influencer marketing projected to grow by 60%, to nearly $56.3 billion, by 2029, brands increasingly want assurances that they are investing that ad spend wisely…Brand […]
Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early adopters of Amazon’s latest interactive formats, using Prime Video ads’ shoppable carousel to showcase its products to viewers. For instance, in…Amazon
Amazon’s Interactive Ads Get Battery-Powered by Duracell Success Read More »
Sumo Logic announced its expansion into South Korea through a new AWS Availability Zone in Seoul.Sumo Logic announced its expansion into South Korea through a new AWS Availability Zone in Seoul. Read More
Sumo Logic expands into South Korea Read More »
This is TVNewser’s basic cable network ranker and cable news report for the week of October 7, 2024. The extreme weather event that was Hurricane Milton could not match the draw of a vice presidential debate. Unlike the morning and evening news broadcasts, the three major cable networks all experienced week-to-week declines in total viewers…This
Though some brands are looking to break DEI promises, Disney is doubling down. Last year, Disney Advertising sought to bring more inclusivity to the TV upfront, announcing several DEI-centric partnerships for branded content. Now, the company is renewing one of those agreements, re-upping its partnership with equalpride. An LGBTQ+ owned and operated company, equalpride’s portfolio…Though
Disney Renews Branded LGBTQ+ Content Agreement With Equalpride Read More »
North Carolina Republican Lt. Gov. Mark Robinson sued CNN Tuesday over its recent report that he made explicit racial and sexual posts on a pornography website’s message board, calling the reporting reckless and defamatory. (AP) The report said that in posts on a porn site called Nude Africa, Robinson, who is running as a social…North
NC Governor Candidate Mark Robinson Sues CNN Over Report About Posts on Porn Site Read More »
Political journalist Ryan Lizza accused his ex-fiancee, acclaimed magazine writer Olivia Nuzzi, of “catastrophically reckless behavior” in a yearlong affair with Robert F. Kennedy Jr. that led to the journalists’ breakup this summer, according to new court filings in an ongoing dispute between Lizza and Nuzzi. (CNN) Kennedy told Nuzzi–his alleged “paramour,” 39 years his…Political
RFK Jr. Told Olivia Nuzzi He Wanted to Impregnate Her: Reporter’s Ex Read More »
Oracle Red Bull feels a lot more comfortable atop Formula 1 with AT&T in its control room. Heading into this weekend’s United States Grand Prix at the Circuit of the Americas in Austin, Texas, reigning Formula 1 driver and constructor champion Oracle Red Bull Racing announced a multiyear extension of its sports partnership with AT&T….Oracle
How F1’s Race to the US Kept This Brand On the Oracle Red Bull Pit Crew Read More »
SmartBear has integrated the load testing engine of LoadNinja into its award-winning automated teSmartBear has integrated the load testing engine of LoadNinja into its award-winning automated te Read More
Load testing engine from SmartBear added to its TestComplete tool Read More »
The kickoff of the National Football League season was readily apparent in Nielsen’s September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received a 12% bump in streaming viewership from August, leading the streamer to match its…The
