Ciencias de la comunicación

Revolving Door Roundup: Blayne Alexander Joins Dateline NBC

Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander. Based in Atlanta and just back from maternity leave, Alexander has been with NBC News since 2019 and previously reported on the 2020 and 2022 elections, the COVID-19 pandemic, and nationwide protests around racial injustice. “Blayne Alexander is an…Dateline […]

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Watch How the News Outlets Covered Hurricane Milton

A suddenly roofless Tropicana Field. A construction crane toppling over and crashing into the Tampa Times offices. Those are some of the searing images that aired on the major networks when Hurricane Milton made landfall on the Florida Peninsula on Wednesday night as a Category 3 storm. Even as coverage shifts into recovery phase, those…A

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Domino’s Revives ‘Emergency Pizza’ to Solve Gaming and Beauty Dilemmas

Domino’s is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the second flight of its “Emergency Pizza” campaign from agency of record WorkInProgress. Domino’s Rewards members who spend $7.99 or more through Jan. 19 will receive an offer in their account for a free medium, two-topping…Domino’s

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George Cheeks Addresses Tony Dokoupil Interview Fallout

Add Paramount Global co-CEO George Cheeks to the list of executives weighing in on the fallout of the CBS Mornings interview between co-anchor Tony Dokoupil and author Ta-Nehisi Coates. In a memo to staffers, Cheeks expressed support for CBS News executives while also saying that there needed to be “further substantive dialogue” about news division’s…Add

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Michelle Peluso Leaves CVS Health to Join Revlon as CEO

Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. While there, she led teams…Today

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Scaling Indie Beauty Using Big Brand Expertise With Versed

On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand…On

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PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers

PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon’s ad businesses. PayPal is pitching aggregated transaction…PayPal

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Revolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More

The chaos of Advertising Week New York didn’t slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality….The

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Doctor Odyssey Sets Sail With Deluxe Marketing Campaign

Talk about luxury upgrades. Former Dawson’s Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. Almost 14 million viewers joined the maiden voyage of ABC’s shipboard medical procedural across linear and digital platforms within three days of its Sept. 26 launch–a sizeable passenger…Talk

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