Ciencias de la comunicación

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior…Harnessing […]

As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John Morales from WTVJ, NBC’s local affiliate in Miami. On Monday, Morales visibly teared up while providing…As

Skyvia has announced the successful completion of the beta phase and the official release of theSkyvia has announced the successful completion of the beta phase and the official release of the Read More

The UK Cybersecurity MandA market has grown significantly over the past decade, with the deal volThe UK Cybersecurity MandA market has grown significantly over the past decade, with the deal vol Read More

The work of celebrated artist Jeff Koons has spread to the far corners of the world, including a recent sports-themed group show pegged to the 2024 Summer Olympics in Paris and solo exhibits in Italy, Qatar, and Greece. But his inflatable sculptures and technicolor paintings have never been gathered in one place before, which had…The

With Hurricane Milton bearing down on Florida, former KWTV reporter Anjelicia Bruton spoke with her former station about what its like covering hurricanes. “This past week’s been just like crazy preparations,” Bruton said. She works for WTSP in Tampa where Milton is expected to hit hardest. She covered numerous tornadoes in her time with the…With

Qantas Airways has long called itself the “spirit of Australia,” and its brand is intertwined with the nation’s identity. Now it’s hoping to translate that equity internationally through its most significant marketing push in North America in a decade. The airline launched its first brand campaign for the North American market in 10 years with…Qantas

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Tools