Media startup The Free Press raised a further round of funding from investors, valuing the business at about $100 million as it positions itself for the next phase of growth. (FT)Media startup The Free Press raised a further round of funding from investors, valuing the business at about $100 million as it positions itself for […]
Bari Weiss’ Media Startup Valued at $100M in Funding Round Read More »
AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it’s being put to the test in publishers’ subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. (Digiday)AI is showing up
How Business Insider’s AI-Based Paywall Strategy Increased Conversions by 75% Read More »
Former Conservative cabinet minister Michael Gove was appointed editor of The Spectator following the purchase of the current affairs magazine by Sir Paul Marshall. (Press Gazette)Former Conservative cabinet minister Michael Gove was appointed editor of The Spectator following the purchase of the current affairs magazine by Sir Paul Marshall. (Press Gazette) Read More
Michael Gove to Replace Fraser Nelson as Spectator Editor Under New Ownership Read More »
A little more than one year ago, a young reporter named Anna Wolfe was the talk of Jackson, Miss., and of journalism for a series of stories that won her the coveted Pulitzer Prize. (ESPN)A little more than one year ago, a young reporter named Anna Wolfe was the talk of Jackson, Miss., and of
The Reporter Threatened With Jail Over a Scandal Headlined by Brett Favre Read More »
Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit…Agency
Agencies and Brands Should Have Marriages Rather Than Flings Read More »
Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold, the Association of National Advertisers cautioned in its new “Sustainability in Media Planning” report, adding that the ad industry–particularly digital ads–is a major contributor to those emissions. With Climate Week NYC taking place this week,…Global
ANA, Scope3 Urge Industry to Reduce Carbon Emissions Without Hampering Ad Performance Read More »
Meta kicked off Meta Connect Wednesday, a two-day event comprised of demo experiences, developer sessions, keynotes, and networking opportunities, providing a look at new and future technology including artificial intelligence, its Ray-Ban Meta smart glasses, and its Orion prototype augmented reality glasses. The annual event is perhaps best known for its 2021 edition in October…Meta
Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI Read More »
In a recent teardown analysis, iFixit has explored the innovations introduced with Apple’s iPhoneIn a recent teardown analysis, iFixit has explored the innovations introduced with Apple’s iPhone Read More
iPhone 16 repairability advancements revealed by iFixit Read More »
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. “After much reflection, I have made the difficult decision to leave OpenAI,” Murati wrote in a memo to staff, which she also shared on X. “There’s never an ideal…Mira
OpenAI CTO Mira Murati Quits the Company Read More »
Cue the “In Memoriam” music. It’s time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK’s Brandweek conference on Tuesday, executives from Shopify, Diageo, and IRCODE spoke about the future of brand partnerships and where the industry is moving. And according to the executives, it’s time for traditional…Cue
Why Brands Should Like and Subscribe to the Future of Creator Partnerships Read More »
