Ciencias de la comunicación

Eminent CMO Linda Boff’s departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into three industrial companies. Second, though Boff could arguably have written her ticket to any marketing suite in corporate America, she decided…Eminent […]

To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing on the core. “Everybody wants to have nice arms,” Friend, vice president of insights and innovation at Nativo, said onstage during ADWEEK’s Brandweek on Wednesday. “You start to see the growth and the results right…To

For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates financial value for companies. Kantar’s latest research and development effort, which was conducted and published earlier this year, explored the commercial performance of brands. And…For

When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the pioneering broadcast journalist knows who she’ll be looking for in the audience. “I’ll be thinking about my three children–even though one of them did…When

In today’s ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and Gen Alpha, others still have a core audience of older consumers to cater to. Teton Ridge chief executive officer (CEO), Deirdre Lester, and Gamefam’s chief business…In

Asics enlisted Succession actor Brian Cox for its new campaign urging employees to incorporate movement into the work day to improve their mental health. In “The Desk Break,” created by agency Golin, Cox portrays a mean boss, a personality similar to his Succession character. For the Asics spot, he says that the “deadliest thing in…Asics

When it comes to the future of entertainment, brands are everything–Hollywood’s just Ken. Greta Gerwig’s Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the…When

The next wave of Microsoft 365 Copilot is being launched, uniting web, work, and Pages as a new dThe next wave of Microsoft 365 Copilot is being launched, uniting web, work, and Pages as a new d Read More

Did Bret Stephens manifest this? When MSNBC’s Stephanie Ruhle appeared alongside The New York Times opinion columnist on Real Time with Bill Maher last week, Stephens suggested that Vice President Kamala Harris swing by The 11th Hour host for an interview during her sprint towards Election Day. “It would be great for her to sit…Did

When the Indiana Fever make you the No. 1 pick in the Women’s National Basketball Association Draft, and you have a Rookie of the Year season, what do you do for an encore? Don’t wait to ask Caitlin Clark that question a year from now. Aliyah Boston is already answering it. The Fever’s top pick…When