Ciencias de la comunicación

For four years, adtech firms have been preparing for Google’s deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That’s been compounded by Google’s July announcement that the company would not, in fact, deprecate…For

2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did….2000

The Department of Justice submitted their proposed remedies to the August federal court ruling that Google illegally monopolizes search, arguing that Google should be prohibited from using their own products like Chrome, Android and the Play App store to advantage their search-related business. The proposed remedies might include a break up of the company, though…The

While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the advertiser-favored Adults 25-54 demo. The declines were especially painful for CBS News, which hosted last week’s vice presidential debate between Gov. Tim Walz and Sen. J.D….While

Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He’ll take on additional management responsibilities in the new role, which includes overseeing the station’s day-to-day operations across departments, when gm Johnny Green is in New York. Former WBZ president and general manager Justin…Chris

The second week of the 2023-2024 TV season saw ABC News’ Good Morning America once again in the top position with total viewers. Meanwhile, NBC News’ Today–which in recent weeks has put up a spirited battle to unseat its rival–took second place in that category, but remained No. 1 with the advertiser-coveted Adults 25-54 demo….The

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” in the interviewee’s responses. At age 50, Beatriz Acevedo was supposed to be scaling back the “hustle of the startup life.” Her career had already seen multiple milestones. At age 8, she was a member of the union in Mexico for radio…Editor’s

Nearly two weeks after Hurricane Helene brought untold devastation to the southern United States, the region is facing another extreme weather event, Hurricane Milton. Mass evacuations are already underway in parts of Florida ahead of Milton’a expected landfall on Wednesday as a potential Category 4 storm. The National Weather Service has issued a warning of…Nearly

Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American…Lindsay