Marketing does not advance through opinion. It advances through building knowledge.Marketing does not advance through opinion. It advances through building knowledge. Read More
Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending Read More »
Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North AmericaPositions focused on client experience aim to restore the Japanese holdco’s trajectory in North America Read More
Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region Read More »
Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder. Read More
How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade Read More »
AI agents are flooding ad tech. Agencies are still fixing their dataAI agents are flooding ad tech. Agencies are still fixing their data Read More
Goodway Group and Optable Partner to Feed AI Agents Cleaner Data Read More »
With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display. Read More
Walmart Targets Small Businesses With Streaming Ad Marketplace Read More »
Google’s GeminiVeo and Nano Banana fix creator content.Google’s GeminiVeo and Nano Banana fix creator content. Read More
Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Safety Read More »
The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets. Read More
Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot Read More »
Los Ángeles será sede del Mundial 2026 y en 2028, de las Olimpiadas. Es así como esta ciudad continúa consolidándose como uno de los destinos más dinámicos a nivel internacional. Su oferta combina deporte, cultura e innovación de cara a los próximos años. En el marco de esta estrategia, Mariella Carmona, representante de Discover Los
Los Ángeles: Sede del Mundial 2026 y Olimpiadas 2028 Read More »
Este estudio analiza la incursión de los servicios estadounidenses de video bajo demanda por suscripción en la producción de telenovelas brasileñas. A través del examen de estrategias de producción, revelamos cómo estas plataformas se posicionan como los “salvadores” del formato. Sus intentos de “reinventar” la telenovela alimentan debates sobre su supuesto declive, pero a menudo
NBC News and CBS News finish the week with growth in the Adults 25-54 demo.NBC News and CBS News finish the week with growth in the Adults 25-54 demo. Read More
Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo Read More »
