Ciencias de la comunicación

Dr Pepper Encourages People to Get Weird Instead of Doomscrolling

When faced with boredom, many people’s first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor’s cure is to…When […]

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How BCL Entertainment Connects Brands, Agencies, and Top Talent

There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent. BCL Entertainment is led by Bettie Levy, who didn’t set out initially to be…There

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DirecTV, Dish to Merge and Create Largest US Pay TV Provider

DirecTV Monday agreed to buy EchoStar’s satellite television business that includes Dish, capping decades of on-and-off talks to create one of the nation’s largest pay TV distributors with a combined 20 million subscribers. (Reuters) DirecTV will pay EchoStar $1 plus the assumption of debt. DirecTV is owned by AT&T and private equity firm TPG, while…DirecTV

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SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary

Saturday Night Live has unveiled the final slate of sponsors for the upcoming 50th season. Capital One will be joining Allstate, T-Mobile, Volkswagen of America, and L’Oreal Groupe’s Maybelline NY and CeraVe, which were previously announced around the time of TV upfront presentations in May. For the sponsorship, Capital One will create custom content with…Saturday

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WTKR Promotes Anthony Sabella to Weekday Anchor

WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. “Anthony Sabella’s promotion to mid-day anchor is a reflection of our commitment to delivering the most engaging and informative content to our viewers,” said Adam F. Chase, vice president and general manager…WTKR

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Gaming Media Group Gamurs Cuts 30, Blaming Google ‘Helpful Content’ Update

Gaming and entertainment media publisher Gamurs Group cut 30 staff worldwide, saying the layoffs were necessitated by Google changes including its “Helpful Content” update late last year. (Press Gazette)Gaming and entertainment media publisher Gamurs Group cut 30 staff worldwide, saying the layoffs were necessitated by Google changes including its “Helpful Content” update late last year.

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