Ciencias de la comunicación

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

More than 500 subject matter experts across the buy and sell sides were surveyed for IAB’s State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns.More than 500 subject matter experts across the buy and sell sides were surveyed for IAB’s State of Data 2025: The Now, The

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We Asked to See Your Reporter’s Notebooks. Here’s What You Shared

A recent story in Nieman Reports explored a shift in journalism: the decline in use of the classic reporter’s notebook. As digital tools become more sophisticated, offering features like automatic transcription, cloud storage, and AI-assisted note-taking, spiral-bound notebooks risk fading into obsolescence.  In Tool of the Trade, writer Gabe Bullard, NF ‘15, examined how these

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Learfield CEO Sees NIL Marketing Momentum Amid March Madness

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company’s campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company’s campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend

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