Ciencias de la comunicación

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech to sell in-store ads. Grocery […]Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech

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OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon

OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year. Read More

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EXCLUSIVE: Jenni Kayne’s VP of Growth Marketing Exits

Clothing brand Jenni Kayne’s vp of growth marketing, Laura Savage-Finch, has left the company, ADWEEK has learned. A brand spokesperson confirmed that Savage-Finch’s last day was April 11 and her […]Clothing brand Jenni Kayne’s vp of growth marketing, Laura Savage-Finch, has left the company, ADWEEK has learned. A brand spokesperson confirmed that Savage-Finch’s last day

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