Ciencias de la comunicación

In today’s fast-paced professional world, effective communication is more important than ever. WhIn today’s fast-paced professional world, effective communication is more important than ever. Wh Read More

During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…During

Retail media’s quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it’s also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer…Retail

Tom Cibrowksi has been named CBS News president and executive editor, reporting to Wendy McMahon, president and CEO of CBS News and Television Stations and CBS Media Ventures. In this role, announced today, Cibrowski will oversee CBS News, including newsgathering, all units and shows. Cibrowski is currently the president and general manager of ABC owned…Tom

John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk’s FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers’ preferred identity solutions. “The future of advertising is not going to be dependent…John

Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News’ newsgathering, units, and shows. “Journalism and storytelling are what CBS News does the best,”…Eye

CBS Mornings’ Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday’s edition of the morning show. “I don’t know how to explain being terrified and excited at the same time,” she said. “It’s like…CBS

The Jaber Border Crossing was in controlled chaos on Dec. 9 — the morning after Bashar Assad’s ouster as Syria’s president — as Jordanian authorities allowed Syrians with vehicles to return home. The air pulsed with optimism, but that joy was dulled by decades of torment and separation. Each time the gates opened, Syrian families

Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration’s crackdown on the programs. According to a memo sent to WBD employees on Thursday, the same day as the company’s fourth-quarter earnings report, the company’s “overarching work in this space will now be referred…Warner

Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…Seven