Ciencias de la comunicación

Putting Lionel Messi and Alexia Putellas in a Lay’s commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d’Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans…Putting […]

The cold month of February was warm to all three cable news networks. Neither CNN, Fox News, or MSNBC suffered viewership losses in total viewers and the Adults 25-54 across primetime and total day. Fox News continues to lead the way with large viewership numbers as the Donald Trump administration settles back into the Oval…The

We may not feel much about our monetary transactions, let alone be moved by the technology that enables them. But Visa wants to change that with its new global campaign debuting during the Academy Awards. This is the first work from Visa’s new agency partner Anomaly after the financial brand parted ways with Wieden+Kennedy earlier…We

The advertising industry is at an inflection point, grappling with the fallout of a shifting political landscape. Since the reascendancy of president Donald Trump, brands that once championed diversity, equity, and inclusion are now retreating, with Target, Meta, and Walmart among those pulling back efforts. In response, activists are calling for boycotts, warning that companies…The

Freya Williams has joined global creative consultancy Revolt in the new role of chief strategy officer (CSO) for North America. Williams had been working with Revolt in a part-time advisory role as a fractional CSO. Prior to Revolt, she spent more than seven-and-a-half years as CEO of sustainability and impact strategy and creative consultancy Futerra…Freya

WPP’s shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) – revenue less pass-through costs in 2024, down 1% on a like-for-like basis. 2.3% – decline in Q4 revenue less pass-through costs. 0 to 2%…WPP’s

This ad character washes his car, grabs his newspaper, and barbecues his dinner at exactly the same time as his neighbor, often wearing a mirror-image outfit while making awkward small talk. His behavior might not technically constitute stalking–it stops short of Single White Female, dude version–but he’s just too close for comfort. For its latest…This

CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark’s technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional…CBS

Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar’s role is to “fuel an era of generative AI for our organization”, the company confirmed with ADWEEK. Bacelar is responsible for assembling a team of data scientists, engineers, and…Under

The numbers $7.98 billion — Paramount’s revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million — Paramount’s revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising….The