Ciencias de la comunicación

Ogilvy One has been named the new CRM agency for tax preparation and financial services company H&R Block. Ogilvy One will be responsible for creating valuable customer relationships by design for H&R Block. The Lacek Group, an Ogilvy One company based in Minneapolis, will lead the efforts, working in partnership with a team at Ogilvy…Ogilvy […]

In an era where the internet is integral to our daily lives, from finding the nearest grocery stoIn an era where the internet is integral to our daily lives, from finding the nearest grocery sto Read More

McCann Worldgroup has promoted Emiliano Gonzalez De Pietri to global creative partner, global brands, up from McCann Spain chief creative officer. De Pietri will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Both are based in the network’s Madrid office, which is becoming a major global hub, led by CEO…McCann

A janitor’s coworkers give him the chance to show off his secret talent in Amazon’s heartwarming holiday ad, which emphasizes the joy that a simple act of thoughtfulness can bring. “Midnight Opus” follows a janitor at a theater, who often sings the classic 1965 Burt Bacharach and Hal David song “What the World Needs Now…A

In the age of digital transformation, understanding the nuances of Generation Z’s approach to tecIn the age of digital transformation, understanding the nuances of Generation Z’s approach to tec Read More

I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing…I

Deliveroo’s chief global marketing and product officer, Adam Bishop, has left the business, ADWEEK has confirmed. The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. By 2022, he had been named vp of advertising, responsible for expanding its growing retail media network. He…Deliveroo’s

The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as a commercial one. Some of the best ads of the year drop during this time. This year’s holiday ads began rolling out in mid-October,…The

Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they’re missing big opportunities. Digital Turbine sponsored a panel at ADWEEK’s Mediaweek event in New York. Wester showed the results of a six-month study with Qrious Insight, which collects consumer behavioral data,…Digital

When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since ballooned to over 200. McGahee sat down with WPP-owned Wavemaker’s U.S. head of commerce, Briana Finelli, and ADWEEK deputy editor of retail media and commerce, Lauren Johnson, for a…When