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THE AD: In waterbottle brand Cirkul’s first Super Bowl spot, comedian Adam Devine goes grocery shopping. When his wife call him to remind him to pick up a bottle of Cirkul, he realizes it’s unavailable at the store. He then journeys around town to find it, inadvertently helping others along the way. But while mentioning…THE

This year’s Super Bowl 59 was already breaking records long before the game started. Though there was some fluctuation in pricing, ADWEEK can confirm pre-game Super Bowl ads went for as much as $4.5 million for this year’s Big Game, with post-game ads going for as much as $4 million, according to a source familiar…This

Eli Manning missed out on a spot in the Pro Football Hall of Fame this week, but he beat his brother Peyton where it counted most: a FanDuel Super Bowl 59 ad’s kicking contest. Once again getting the better of Rob Gronkowski, the former New England Patriots and Tampa Bay Buccaneers tight end who shanked…Eli

So! We’re less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that’ll show up across all the different casts. If something crazy happens (Will Travis propose to…So!

For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the…For

Bret Baier and President Donald Trump are warming up for the Super Bowl with a pregame interview on Fox News. The network released an early clip from their pre-taped conversation on Sunday morning. The full interview is set to air at 3 p.m. ET. In the clip, Baier asks Trump about the controversy surrounding Elon…Bret

Jesus is back in the Super Bowl for the third time in a row. “He Gets Us,” a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad — called “What Is Greatness?” — follows a familiar style, tone, and message to previous years, and…Jesus

Too much of a good thing? Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they’d never heard of showing up at the party in the same dress as someone else. These are the double dippers of the 2025 Super Bowl–maybe it’s worth doing a…Too

When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women’s flag football at the center of their latest…When

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. “So Win,” created by Wieden+Kennedy Portland, debuted during Super Bowl 59 and aims to reach a global audience during one of the most-watched sporting events, which last year drew nearly 124…As