Ciencias de la comunicación

Fox to Drive IndyCar Viewership With Super Bowl Promo Blitz

The Kansas City Chiefs aren’t the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots will showcase the property on the world’s biggest stage before Fox’s inaugural IndyCar season, which airs on the network on…The

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Thursday, Feb. 6 Cable Evening News Ratings: MSNBC Finishes 2nd in the Demo

MSNBC finished ahead of CNN in the battle for Adults 25-54 viewers, with the network claiming the No. 2 demo spot in both primetime and total day. The Five was Fox News’ most-watched program in the demo, while The Rachel Maddow Show and Erin Burnett Outfront led the way among A25-54 viewers for MSNBC and…MSNBC

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Kraft Heinz’s CMO on the Secret Sauce Behind Its Mustard Collab

Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let’s rewind to November 2024 when his surprise album “GNX,” received the meme treatment because of the way he humorously screamed “MUSTARRRDDDDDD!” on the song “tv off,” produced by Dijon McFarlane, aka Mustard. Brands…Kendrick

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How Fox Deportes and Telemundo Are Reaching Hispanic Sports Fans

According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a Nielsen/LiS study. For Super Bowl 59, Fox Deportes and NBCUniversal’s Telemundo are collaborating with the NFL on the simulcast…According

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Pappy the BiPedal Poodle Will Walk You Into the Weekend

NBC Chicago recently had a special guest come on set to make an attempt at a world record. Pappy the Poodle, who can be bipedal, paid a visit to the NBC owned station, which doesn’t sound all that newsworthy, except lately we’ll take any opportunity to ignore the absolute weirdness happening outside the walls of…NBC

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Ad Buyers Blast Google, Amazon, and Others After Ads Appear on Site Hosting Child Abuse Content

Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com–sites that have been flagged by the National Center for Missing & Exploited…Ad

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Ticker: Fox & Friends Warms Up for the Super Bowl

Top of the Ticker: The Fox & Friends road series Breakfast with Friends hit the road to celebrate the teams playing in Sunday’s Super Bowl extravaganza. On Thursday, Kansas City Chiefs fan Steve Doocy was live from Chicken N Pickle in Overland Park, Kan., hanging out alongside patrons. On Friday, Fox Nation host Abby Hornacek…Top

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Hims & Hers Super Bowl Ad Under Fire From Trade Group, Senators

The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to block it from airing. The Partnership for Safe Medicines (PSM) is pushing the Food and Drug Administration to call a timeout on the…The

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Senators Accuse Google, Amazon, and Others of Monetizing Site That Hosts Child Abuse Content

Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report from research firm Adalytics indicating that global brands may be inadvertently funding child sexual abuse material (CSAM) online. The probe was launched with the…Senators

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Here’s Roundup for The Week Ending February 7

Happy Friday to all who celebrate! In this week’s edition of stories we didn’t post for one reason or another, we see the usual churn and burn in local stations while a Pennsylvania anchor sues over a raise request. Let’s make the stuff happen: Revolving Door: Karina Hollingsworth is an award-winning journalist who joined News…Happy

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