Ciencias de la comunicación

1 In 4 Marketers Say the US Election Outcome Has Changed Their Marketing Strategy

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company’s marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it….No […]

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Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’

Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its “It Starts With a Swipe” campaign by once again inviting daters to reconsider what they thought they knew about…Dating

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The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes

2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as…2024

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The 14 Most Important Things TV Execs and Insiders Learned in 2024

It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they’re also learning lessons along the way. ADWEEK asked…It

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ADWEEK Reporters Share Their Favorite Stories of 2024

“Well, 2024 sure has been a year” seems to be the prevailing sentiment. Well, we’re setting the negativity aside because even if everything didn’t break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news….”Well,

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By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller

By the Book is a feature series where journalists discuss their works of fiction and non-fiction. The traditionally slow end-of-year news cycle recently received a jolt when residents of New York and New Jersey reported mysterious drone sightings in the skies over both states. While state and federal government officials have said that there’s no…By

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