The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That’s expected to continue into 2025, analysts told ADWEEK. But the growth will be at a slower pace than the…The […]
Where Commerce Media Will Flourish—and Sputter—in 2025 Read More »
In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,…In
5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond Read More »
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn’t settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it’s an opportunity to scope…Since
CES 2025: Marketers Hunt for Competitive-Edge Tech Read More »
Two years after the launch of ChatGPT, the business world is finally waking up. This isn’t just another tech trend that VCs will throw money at while screaming “disruption”–one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out…Two
Your CMO, Not Your CTO, Should Lead AI Strategy Read More »
Working in media–let alone reporting on it–can be a grim task. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and readership dominating the headlines. The reality is more complex. There are plenty of challenges ahead for journalism and media, but there…Working
5 Reasons to Be Optimistic About the Media Industry Read More »
Omnicom’s acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how…Omnicom’s
The Big Get Bigger, Indies Rise, and AI Takes Root: 3 Agency Predictions For 2025 Read More »
In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same. However, for those already comfortably seated at some of the world’s biggest, most influential, and buzziest brands, the next 12 months will be a time for innovation and adaptation….In
9 CMOs That Will Make Waves in 2025 Read More »
Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how. When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than “Sales Marketing Supervisor,” which…Although
The Top Rising and Declining Job Titles in Marketing Read More »
Dr. William Bain, founder and CEO of ScaleOut Software, a leader in operational intelligence throDr. William Bain, founder and CEO of ScaleOut Software, a leader in operational intelligence thro Read More
Digital twins and genAI to transform app development in 2025 Read More »
GenAI and hybrid cloud strategies will shape the future of data management and AI adoption, prediGenAI and hybrid cloud strategies will shape the future of data management and AI adoption, predi Read More
GenAI will transform data graveyards into AI goldmines Read More »
