Ciencias de la comunicación

Some of the biggest celebrities in the world add to their vast fortunes by forging relationships with brands. Taylor Swift is no exception. She’s been a spokeswoman for Diet Coke, Apple, Target, Keds, and Stella McCartney, to name just a few. Partnering with Swift, whose sphere of influence is unrivaled, is a dream come true…Some

Pfizer’s 2025 Big Game ad, which aired in the first quarter, features a young boy who beats cancer. Early data suggests the internet doesn’t like it. So far, the majority of Pfizer mentions across the internet over the past 24 hours have been negative, according to social listening data seen by ADWEEK. Some example posts…Pfizer’s

Hims & Hers didn’t hold back in its debut Super Bowl ad. In an effort to market weight-loss drugs that are “affordable,” “doctor-trusted,” and “formulated in the USA,” the telehealth company went straight for the gut of the American healthcare system. In “Sick of the System,” created in-house, Childish Gambino’s “This is America” plays in…Hims

THE AD: “At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. “At 14, she’ll think they’re unbearable.” It’s a gut-punching message, but it’s true. Stats then flash on the screen explaining that 45% of girls drop out of sports due to…THE

Tubi is making movie magic for brands. During the Super Bowl, Fox’s ad-supported streaming service debuted a Tubi Movies campaign for e.l.f cosmetics, NERDS, and Poppi, which hijacked the brand’s spots and reinterpreted them into film trailers that aired exclusively on Tubi. According to Tubi, the creative trailers–which were developed in partnership with Mischief @…Tubi

For the 13th year in a row, the Church of Scientology bought a regional Super Bowl ad, with 2025’s version of its message called “The Question.” The group also got exposure, in a subtler way, when one of its highest-profile followers–Tom Cruise–appeared on the Fox broadcast in the introduction to the game. His latest trailer,…For

At $8 million for 30-seconds, brands shell out big money for Super Bowl ads. And for those that want to show off longer 60-second and 90-second ads, those prices balloon to between $16 million to $24 million, respectively. The payoff can be big if the ad hits, but brands also risk losing consumers’ attention if…At

THE AD: Kansas City Chiefs head coach Andy Reid partnered with Skechers for “Side Hustle,” a 30-second Super Bowl spot that promotes the brand’s Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save his hands for something more important like… hand modeling. He might need a side gig…THE

Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist to headline a Super Bowl halftime show. At Super Bowl 59, the Compton rapper performed a slew of hits and deep cuts like “Humble,” “DNA,” “squabble up,” “Not Like Us,” and more. He was also accompanied by special guests like Samuel…Kendrick

OpenAI made a last-minute Super Bowl debut, pitching its flagship product, ChatGPT, as humanity’s latest breakthrough innovation. Framing the ad as the dawn of “The Intelligence Age,” OpenAI’s 30-second spot takes viewers on a journey through humanity’s greatest inventions–fire, airplanes, television–culminating in ChatGPT, which it presents as the next disruptive technology. The AI giant strayed…OpenAI