Ciencias de la comunicación

Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands’ ads appeared alongside child sexual abuse material (CSAM). “Starting today,” the company wrote in an email to clients and partners on Tuesday, “DV advertisers using Brand…Ad […]

The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal–which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and…The

It’s been 50 years since McDonald’s rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich’s anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man “running…It’s

Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC’s schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket…Joy

Two New York holiday traditions, the Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before…Two

Sinclair has named general managers at two of its owned and/or operated local stations. Franco Gentile has been named vice president and general manager of CBS affiliate WKRC and WSTR in Cincinnati, Ohio while Tanya Winscott was named vp and gm of Fox affiliate KMPH and CW affiliate KFRE in Fresno, California. “Tanya’s deep experience…Sinclair

Paola Morales and Ana Mafud will co-anchor Noticiero Telemundo Arizona for NBCUniversal Local’s Telemundo Station Group’s Telemundo 39 Phoenix (KTAZ) and Telemundo 40 Tucson (KHRR). The two will anchor weekdays at 4, 4:30 and 5 p.m. newscasts. Morales joined Noticiero Telemundo Arizona in 2015 as reporter based in Tucson before and promoted to news anchor…Paola

KY3 anchor Lisa Rose said she is retiring from the Springfield, Missouri NBC affiliate after 41 years. Her last day is scheduled for July 25. She joined the station in 1984 and anchors the KY3 News at Noon and KY3 News at 6, along with two weekly segments on KY3?s streaming channel. She also does…KY3

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Randi Stipes, CMO of The Weather Company, who reveals how AI-driven weather intelligence is reshaping industries–from marketing and supply chains to aviation and defense. Weather is more than just a forecast–it’s a powerful decision engine shaping what…In

Today, Roku and software company Incrmntal announced they will be working together and integrating advanced measurement directly with Roku Ads Manager. According to the companies, this gives advertisers a clear view of CTV performance, unlocking real-time insights into the impact of their ad spending. Roku and Incrmntal noted that, in today’s streaming landscape, conversions take…Today,