Ciencias de la comunicación

Monday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million Total Viewers

Breaking news coverage of the Delta plane crash in Toronto, Canada, on President’s Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News’ The Five was the top performer of the evening and the only program on Fox News to finish with more than 4 million…Breaking […]

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Here’s the Roundup for the Week Ending February 21

Happy Friday to all who celebrate. In this week’s edition of stories we didn’t post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes a stand against the agency drumming up investigations all over the place. It’ll be a slow news day for TVSpy…Happy

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Tuesday, Feb. 18 Evening Cable News Ratings: Hannity’s Interview With Trump and Musk Delivers Over 5 Million Total Viewers

Sean Hannity’s interview with President Donald Trump and Elon Musk was the most-watched show of the night in total viewers and the demo. The interview, which aired on Hannity at 9 p.m. ET, delivered a +52% increase in total viewers and a +58% increase in the Adults 25-54 demo compared to what the show has…Sean

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How Nivea is Using AI to Measure Creative Effectiveness

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets–and prove that those efforts are working. “We produce content on every continent, [in a] multitude of languages, for many different brands,” Adida said. “The question is: how do you make sure that the…Beiersdorf

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Ikea Slides into DMs with a Cheeky Offer for Late-Night Scrollers

If someone sends the “u up?” text late at night, there’s usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine’s Day, the brand began sliding into people’s DMs (direct messages) between 10pm and 5am with the simple message: “U up?” Those who responded…If

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AI Platform Groq Hires Chelsey Susin Kantor as CMO

AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,” Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held…AI

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AI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the telecom provider is redefining consumer engagement through personalized content, AI-driven customer experiences, and the future of mobile and home connectivity. Angie…In

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Fact-Checking in Africa: Addressing Disinformation Amid Ethnic Politics and Conflict

James Okong’o, a 2025 Nieman Fellow, was until recently a digital investigation journalist for Agence France-Presse (AFP), covering Anglophone African countries from his base in Nairobi, Kenya.  It is not uncommon in Africa today for public figures to quietly retract debunked claims, or even to issue public apologies.  Take, for example, the apology issued by

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Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’

In desperate times–the cupboard’s bare, the stomach’s growling, the flu’s raging–hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada’s cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand…In

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WHIO Veteran Anchor Cheryl McHenry to Retire in May

Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. “The decision to retire was not an easy one. There’s a part of me that could stay at WHIO because I enjoy the work so much,” McHenry said. “I love my coworkers, and I…Cheryl

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