Inspired Thinking Group (ITG), which offers an AI-powered content generation platform for brands, has expanded to the U.S. with the acquisition of PureRed. Terms of the deal were not disclosed. U.K.-based ITG works with clients like Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast in Europe to provide what it calls “halo content”-which is proliferated…Inspired […]
AI-Powered Content Provider ITG Expands to U.S. Read More »
President Donald Trump has long been a vocal critic of the press, labeling journalists as the “enemy of the people” and vowing retribution against those he considers adversaries. David McCraw, senior vice president and deputy general counsel for The New York Times, and a lecturer at Harvard Law School, spoke to the current Nieman class
Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees’ personal brands. While some organizations still resist personal branding, fearing…Remember
Why Personal Branding Is the Secret Weapon for Company Growth Read More »
There’s always a period of transition after an election, but the administration of President Donald Trump has swiftly upended most every part of the federal government. This has left agencies and brands scrambling on issues ranging from tariffs to DEI. In the February issue of ADWEEK magazine, we took a look at the new order…There’s
Buckle Up for Mr. Trump’s Wild Ride Read More »
Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen’s childhood looked a little different. “My mum was obsessed with quizzes, and she would often not read our stories and would just ask us quiz questions and trivia questions,” recalled Whaley-Cohen, the co-founder and COO of location marketing…Most
This Quizmaster Crafts Questions That Most Anyone Can Solve Read More »
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. “Wren Clair is no longer employed by KSTP-TV,” news director Kirk Varner told the Star Tribune. “We wish her the best with her next opportunity.” She joined the station in 2018…Wren
Meteorologist Wren Clair Leaves KSTP in Minneapolis Read More »
Whenever Alessandra Loche walks her dog, Samantha, down Via Marconi in the northern Italian city of Bergamo, flashbacks of army men loudly loading coffins on their trucks send shivers down her spine. “It takes me a few seconds to get back to the present, even after all this time,” she said with a slumbering tone
The Lingering Trauma of COVID Coverage for Italian Journalists Read More »
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a…Welcome
Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads Read More »
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss–whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners–was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB…Ari
Ari Weiss, Decorated Ad Industry Veteran, Has Died Read More »
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51 Gainesville. He takes over for Shawn Gossett who retires after 23 years as vice president of Sales for WTVT Fox…Justin
Fox Names Justin Fox to Lead Sales in Florida Region Read More »
