The sustainable brand revamped its logo and rolled out new colors to packaging.The sustainable brand revamped its logo and rolled out new colors to packaging. Read More
How Blueland Reinvented Its Packaging for the Retail Aisle Read More »
Introducción: El objetivo de esta investigación es analizar la evolución de la representación mediática del turismo cinematográfico en España y su relación con estrategias de marca-destino y redes de actores públicos y privados. Metodología: Se realizó un análisis cuantitativo-cualitativo de noticias publicadas en prensa española. La búsqueda de contenidos se llevó a cabo mediante la
On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers. Read More
Primark Takes Its Boldest Shot Yet at Winning Over American Shoppers Read More »
In the age of AI, Etsy wants to celebrate the moments that make us human.In the age of AI, Etsy wants to celebrate the moments that make us human. Read More
Etsy Bets Human Moments Still Matter More Than Algorithms Read More »
From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK’s 2026 Cannes contenders.From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK’s 2026 Cannes contenders. Read More
Creative Leaders Place Their Bets on 19 Campaigns to Win at Cannes Lions 2026 Read More »
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season. Read More
What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders Read More »
ADWEEK spoke to Ben & Jerry’s co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.ADWEEK spoke to Ben & Jerry’s co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence. Read More
Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’ Read More »
The global cybersecurity crisis has entered a new and far more dangerous phase. Artificial intelligence has handed attackers the tools to automate credential theft at unprecedented speed, and the identity systems billions of people rely on every day including passwords, biometrics, and passkeys areThe global cybersecurity crisis has entered a new and far more dangerous
The identity system is failing under AI Read More »
After 35 years with the company, the chief consumer marketing officer will leave next year.After 35 years with the company, the chief consumer marketing officer will leave next year. Read More
As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk Read More »
The Late Show averaged 6.7 million viewers, as Colbert took his final bow.The Late Show averaged 6.7 million viewers, as Colbert took his final bow. Read More
Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever Read More »
