Ciencias de la comunicación

The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according to public documents obtained by ADWEEK. His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S….The […]

San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry. The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to…San

SQream announced the launch of its native connector that brings its cloud data solution, SQream BSQream announced the launch of its native connector that brings its cloud data solution, SQream B Read More

Today’s average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. If marketers can’t identify which combinations of channels are working or, more importantly, which ones aren’t, effectively prioritizing ad spend…Today’s

Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief brand officer. Creme of Nature–a Black-founded and Black-led brand offering hair products for care, color, and styling, designed specifically for coily, curly, and wavy…Keke

Stephanie Grady is leaving Milwaukee Fox owned station WITI and local news. Grady said she has launched Influential Athlete LLC, which looks to give female high school and college athletes a strategic roadmap on name, image and likeness (NIL) deals, branding and other career opportunities. She announced the move on social media in September. Grady…Stephanie

Bill Lamb has returned to Louisville Fox affiliate WDRB as general manager and president of the broadcast division of Block Communications. CEO Allan Block re-introduced Lamb to the staff on Monday afternoon. Lamb left Louisville in 2019 to run the Los Angeles Fox owned stations KTTV and KCOP. He stayed for three years before retiring….Bill

Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early adopters of Amazon’s latest interactive formats, using Prime Video ads’ shoppable carousel to showcase its products to viewers. For instance, in…Amazon

Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening creators’ public history. With ad spend on influencer marketing projected to grow by 60%, to nearly $56.3 billion, by 2029, brands increasingly want assurances that they are investing that ad spend wisely…Brand

Sumo Logic announced its expansion into South Korea through a new AWS Availability Zone in Seoul.Sumo Logic announced its expansion into South Korea through a new AWS Availability Zone in Seoul. Read More